You've heard something like - 'there is no such thing as a free lunch' before, right? Ironically, it's also a very popular phrase that says - 'The best things in life are free'. Quite opposite statements! Well, count on Jumia, the leading online shopping destination in Africa, to make the second saying a reality with its latest initiative developed in collaboration with MTN Nigeria, that is the Jumia Zero Data App!
This latest initiative aims at further reducing data costs which are the greatest barrier so far to extending internet mobile access in Nigeria. Indeed in Lagos alone, one gigabyte of data on mobile networks—the only means of accessing the internet for most—is not less than N1,000. Expensive, isn't it?
With this in mind, Jumia’s Zero Data App will offer full access to online shopping through its app for free, meaning it will not charge the users of the MTN mobile network for the data they consume while using the Jumia app. This initiative is the biggest so far in terms of democratizing access to internet in Nigeria and will directly impact the 140 million smartphones users in Nigeria and the 70% of users who are already accessing Jumia through their phone.
Here is a few things the CEO of Jumia Africa, Nicolas Martin has to say about this new initiative -
“In order to provide the best customer experience, it is time for Jumia to make its services available for more people, anywhere at any given time".
“We are proud of this new partnership with MTN that will undoubtedly lead to an increasing value for our customers. We believe that a better internet access, and even more mobile, will foster economic development for both small businesses and Nigeria as a whole".
All through the year, starting from today the Jumia app is free to download and surf on with over 150,000 products waiting to be selected. Android, Blackberry, and iOS smartphones can now browse the Jumia website via the Jumia mobile app with absolutely no data charges. Other sites available through the app include Jovago, Africa’s leading hotel booking online platform and Kaymu, #1 online shopping community in Africa.
The free Jumia app is your one-stop opportunity that provides you with an easy pathway to Nigeria’s best shopping destination so hurry now; obtain a MTN sim card if you don’t have one. Download the Jumia App on your phone using your MTN line or send JUMAPP to 131 as SMS from your MTN line and the download link will be sent to your phone. I hope you enjoy this App and have smoother and easier online shopping experience. Cheers!